Technical Sales Manager North America
BASF Corporation
Norman Richardson is currently the North America Technical Marketing Manager for the Skin Delivery Platform in BASF Pharma Solutions, supporting the development of dermatological products in pharmaceutical companies in the USA, Mexico, Central America and Canada, with BASF excipients.
Norman began his industrial career at Unilever Research where he worked for 13 years supporting brands such as Dove, Lever 2000, Vaseline Intensive Care lotions and other personal care products. He investigated the metabolic fate of fatty acids deposited on skin, the regulation of epidermal hyperplasia, skin deposition of antimicrobials, hydration and biomechanics of the stratum corneum, water behavior in topical products, cellulite fat metabolism and topical product physical chemistry.
In 2001 he joined Pfizer Consumer Healthcare and supported all topical product brands by managing medical device design control processes and providing technical support to solve problems.
From 2006 to 2012 he worked for J&J Consumer and Personal Products Worldwide and lead development of topical brands with an emphasis on wound care (e.g. Band Aid Brand) as well as projects to identify, and evaluate technologies for topical healthcare applications.
Norman earned a BS in Biology from Montclair State University and MS Biology from Fairleigh Dickinson University.